Merchant dashboard home screen
The Merchant Dashboard is the home screen when you log into Wollette on a browser. The page offers a high-level overview of your business activity, helping you monitor performance, customer behaviour, and operational insights at a glance.
Wollette’s Merchant Dashboard allows you to filter your performance data by date, so you can analyse trends, compare periods, and make more informed business decisions. This can be done easily from the date picker on the top right of the dashboard.
Here’s a breakdown of the key sections and what you can view:
1. Overall Performance
Overall performance is presented as bar charts to help you quickly identify trends or anomalies across all locations. You can change the dates on the date picker on the top right of the page. The charts show a visual summary of your store activity for the selected period, including:
- Sales
- Refunds
- Waste.
2. Key Sales Metrics
These indicators help track transaction volume and revenue performance in real time. To the right of the performance chart, you’ll find key figures, including:
- Sales total - with percentage change from the previous period
- Number of receipts - with percentage change from the previous period
- Total refunds - with percentage change from the previous period
3. Customer Ratings
Customer ratings helps you assess service quality from the customer’s perspective. The snapshot of customer satisfaction, includes:
- Average rating (e.g. 4.6 out of 5 stars)
- Breakdown of ratings by star level
- Total number of ratings received.
4. Environmental Savings
Environmental savings displays your store’s contribution to sustainability efforts which are based on product and packaging data where applicable. This shows savings in:
- CO₂ (kg)
- Trees saved
- Litres of oil and water saved.
5. Customer Insights
Customer insights help you understand who your customers are and how they’re engaging with your store. This data is only available for customers who scan their Wollette loyalty code. This includes several demographic related visual reports, such as:
- New vs. returning customers
- Sales by age group
- Sales by gender.
6. Coupons and Points Activity
Coupons and points activity allows you to track engagement with your promotional and loyalty programs. The two separate graphs show:
- Coupons issued and redeemed
- Loyalty points issued and redeemed.
7. Top 10 Locations
The table shows the sales performance by location, including:
- Branch name and location
- Sales value
- Transaction count
The map helps you identify high and low performing branches at a glance.
Note:
Some dashboard elements may vary depending on your permissions, Merchant Dashboard version, how your store is set up, or active features. If certain data points are not visible which you think should be, please reach out to your store administrator or Wollette Support.